Concept Testing
Pressure-test early ideas with real people before you commit a single sprint.
Show a concept, let Convo interview people about it, and understand the why behind every reaction in hours, not weeks.
Surveys flatten reactions.Calls do not scale.
Most concept testing forces a tradeoff. Surveys reach a crowd but reduce reactions to numbers, so you never learn why an idea landed or flopped. Moderated interviews capture the why, but they are slow to schedule and expensive to run, so you only ever hear from a handful of people
Either way, concepts ship on thin signal. Convo gives you both: the depth of a real conversation, complete with the expressions on people’s faces, at the scale of a survey.
How Convo runs a concept test
Show your concept
Add your mockup, landing page, ad, packaging, or clickable prototype. Convo presents it to each participant as the conversation begins.
Convo interviews each person
Convo asks open-ended questions and adapts every follow-up to what they say, surfacing first impressions, confusion, desire, and objections.
Capture their true reaction
Reactions to a concept are emotional, not just verbal. Convo runs video interviews and analyzes facial expressions alongside what people say, so you can see how someone genuinely feels about each concept, not only how they describe it.
Read the “why,” synthesized
Convo turns every conversation into themes, sentiment, and representative quotes, each traceable back to the person who said it, across dozens or hundreds of people and dozens of languages.
What a concept test looks like in Convo
Set up in minutes. Add your concept, write your goal, and Convo handles the conversation. A typical concept interview asks things like:
What you can ask:
- What is your honest first impression of this?
- In your own words, what do you think this is?
- What here is confusing or unclear?
- How does this compare to how you handle this today?
- What would make you more (or less) likely to try it?
What you can test:
- Show concepts, mockups, ads, or prototypes inside Convo interview
- Conduct interviews and analysis in dozens of languages
- Ship physical products for live sampling and reactions
- Surface automatic themes, sentiment, and traceable quotes
- Run video interviews with facial expression and sentiment analysis
- Gather hundreds of reactions in parallel, with no scheduling
- Use adaptive follow-up questions that probe the “why”
- Book a call to try now
Why teams use Convo for concept testing
Depth and scale, together
Get the nuance of a 1:1 interview at the speed and reach of a survey.
Feeling, not just feedback
See how people genuinely react on video, not only what they type or say.
Decisions you can defend
Back every decision with themes, sentiment, and real participant quotes—not opinions.
“Convo changed the game for us. Their team helped us design, deploy and analyze our research project. In less than 1 week, we had a clear understanding of what our users cared about for a new desktop app.”
Concept testing FAQ
Test almost anything you want to put in front of your audience. For instance, product concepts, packaging, ads, landing pages, or prototypes. Convo can present your concept during the interview and gather reactions in context.
A survey reduces reactions to numbers, so you never learn why an idea landed or flopped. Convo runs a real conversation instead: it asks open-ended questions, adapts every follow-up to what someone says, and captures the expressions on their face alongside their words.
As many as you need — Convo gathers hundreds of reactions in parallel with no scheduling, so reach is not the constraint it is with moderated interviews.
Hours, not weeks. Interviews run in parallel and Convo synthesizes them into themes, sentiment, and representative quotes as they complete.
Yes. Convo conducts interviews and runs the analysis in dozens of languages, and every theme stays traceable back to the person who said it.
